the client
Flite is a leading and fast growing eFoil brand based in Byron Bay.
the brief
Fliteboards are highly customisable with multiple product variants that combine to make up a custom board (you can choose your board type, material and finish, which battery, which wings and type of propulsion to name but a few). Because not all variants go with all board types Flite required a simple to use custom board builder to be developed.
how we helped
We custom build the “configurator’’ to enhance the functionality of the variant options within Shopify.
The image on the left changes dependant on what the user has selected from the options and provides a visual representation of the configured board.
We also created visual dials to illustrate the ride time and weight of the board which changes dependant on the propulsion, wing and battery selection.
development
design
the result
Check it out for yourselves here
The launch of the new configurator coincided with the launch of Flite's new Series 3 boards in the middle of January, comparing month on month data for the month following there was 159% increase in sales and 132% increase in conversion rate.
159%
increase in sales
132%
increase in CVR
