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the client
Fliteboard is the world's premier electric foiling surfboard. A sophisticated and premium product where advanced technology meets sustainability; catalysing a shift to cleaner and quieter waterways.
the brief
Fliteboard’s history started in 2017 with an initial focus on raising awareness of their product, and generating custom deposit-based orders, and the original website was developed with this purpose in mind.
Not being a fully functioning e-commerce website, when the business began to evolve and grow, and the market and their customers became more demanding, numerous operational challenges began to arise.
Fliteboard recognised the need to migrate to a powerful ecommerce platform in order to overcome these challenges, and partnered with 30Acres to undergo a migration to Shopify Plus.
Over the course of the business, it had been identified that their biggest markets were offshore, thus a series of international localised stores were also required as part of the migration. All sites required a seamless integration with product and inventory management software, a robust SEO internationalisation strategy, and intuitive UX design.
With a new product being launched at the same time, the project deadline was fixed with a tight turnaround time.
how we helped
Understanding the need to build websites that maintained and elevated the already-established premium branding of Fliteboard, we set about designing and customising bespoke templates with a strong focus on user flow and UX, optimised to ensure a smooth and painless conversion journey for customers.
With a business built around offering customisable products and add-on components, ensuring product page functionality allowed customers to easily understand features and benefits, and configure their ideal board using variants to easily checkout, was paramount.
With a broad range of customisations available for purchase, integrations with CRM and Inventory Management software was vital to business success. 30Acres worked closely with Fliteboard to understand the unique and detailed use-cases of these platforms to ensure the back-end integration with Shopify Plus was efficient, and front-end usability was simple.
With a global footprint, a robust shipping and geo-localised strategy was implemented.
development
digital marketing
the result
A new website that utilised cutting-edge technology which improved overall conversion rates, and streamlined management of orders. Under a short turnaround, we developed four premium international sites each with localised content and unique pricing, seeing an improvement across key e-commerce metrics instantly.
355%
Increase in CVR
610%
Increase in transactions
849%
Increase in revenue
